New: Competitor Benchmarking Is Now in All Plans
You can now track up to 10 competitors on every plan and see head-to-head share-of-voice comparisons across all AI engines. Here's how to get the most out of it.
Why We Made This Available to Everyone
Competitor benchmarking used to be a Pro and Team feature. The reasoning made sense at launch: we assumed smaller teams were more focused on their own brand and less concerned with competitive positioning. We were wrong.
The feedback we heard from Starter plan users was consistent: knowing your own score in isolation doesn’t tell you whether you’re winning or losing. A Unified Visibility Score of 68 sounds good until you discover your main competitor is at 84. Conversely, a score of 52 feels discouraging until you realize every brand in your category is in the 45–55 range and you’re actually performing above average.
Competitive context is fundamental to interpreting your own data. So we moved it to all plans.
What You Can Now Do
Add up to 10 competitors. Go to Settings > Competitors and enter the domains of brands you compete with. LLM Metrix will start tracking them in the same query sets we run for your brand. Competitor data updates on the same cadence as your own data — weekly for Starter, daily for Pro and Team.
Head-to-head score comparison. The main Competitors view shows your Unified Score alongside each competitor’s, with 30-day trend lines for all. You can immediately see who’s gaining ground and who’s losing it.
Share of voice by engine. For each AI engine, we calculate share of voice: the percentage of relevant responses that mention each brand in your competitive set. This tells you where you’re dominant and where competitors are outperforming you on specific platforms.
Query-level breakdown. Click into any competitor comparison to see a query-by-query view: which queries does your brand win, which does the competitor win, and which do neither of you appear in? This is where the most actionable insights live. A query your competitor wins consistently but you don’t appear in at all is a specific content gap you can address.
How to Set It Up
Adding competitors takes about two minutes:
- Go to Settings > Competitors in your dashboard
- Click Add Competitor
- Enter the competitor’s primary domain (e.g.,
asana.com) - Add a display name
- Save and repeat for each competitor
You’ll start seeing competitor data populated within 24 hours. For the first few days, you’ll see current scores; historical data for competitors starts accumulating from the date you add them.
How to Read the Data
A few things worth understanding before you draw conclusions:
Share of voice is relative to your query set. Your query set in LLM Metrix is built around your category and the specific audience you’ve defined. Competitor share of voice reflects how often they appear in the queries that are relevant to your potential customers — not their overall AI presence across all queries.
Competitor visibility can be higher than yours for legitimate reasons. If a competitor has been in market longer or has significantly more third-party coverage, their score will reflect that. The question to ask is whether the gap is narrowing over time, and which specific query clusters explain the difference.
Scores fluctuate week-to-week. AI engine responses aren’t perfectly deterministic, and content changes across the web cause scores to shift. Don’t over-interpret single-week movements. Look at four-week trends for signal; weekly data for anomalies worth investigating.
Competitor benchmarking is live in all accounts today. We’d love to hear what you discover.
Written by
Calvin Chen
Founder at LLM Metrix