Frequently asked questions
What is an AI visibility score?
It is a 0–100 measure of how often and how prominently an AI engine mentions your brand when asked about your space. The free tool scores any domain from a two-engine, two-prompt sample (ChatGPT and Perplexity); the full platform tracks a 0–100 score across every major engine on an ongoing cadence.
Which engines does the free scan check?
The free scan asks ChatGPT and Perplexity (the two engines most buyers ask first) two questions each about your brand. The full platform tracks ChatGPT, Perplexity, Gemini, Claude, Grok, Meta AI and DeepSeek.
How is the score calculated?
The score is a weighted composite of how often your brand is mentioned, how prominently it appears in the answer (first vs fine-print), and how it is described. The full platform's score uses the same formula on every engine, on every scan.
How is this different from a Google ranking?
A Google ranking shows where your page sits in a list of links. AI visibility shows whether an engine names your brand inside the answer it generates, which is the surface users see when they never click through to search results.