How to Sell and Deliver AI Visibility

Why Now Is the Right Time to Add GEO Services

AI search has created a gap in the market that agencies with existing SEO and content capabilities are uniquely positioned to fill. Your clients are already being affected. They just don't have data yet.

The agencies moving early are establishing AI visibility as a new revenue line at the same margin as SEO retainers, often without significant new headcount, since the underlying skills (content strategy, technical SEO, PR) are already in-house.

How to Package AI Visibility Services

Three package structures work well depending on your existing client relationships and agency positioning.

How to Pitch AI Visibility to Clients

The most effective AI visibility pitch is data-first. Run the prospect's domain through our free tools before the call. The gap between where they are and where they should be is the pitch.

1. 1

   Open with data

   Run a free scan on the prospect's domain using our free AI visibility score tool before the call. Lead with: "We checked how you appear in ChatGPT and Perplexity for [their core use case]. Here's what we found."

2. 2

   Show the competitor gap

   Use the competitor compare tool to show how they rank vs. their closest competitor in AI answers. If they're behind, the gap is the pitch. If they're ahead, momentum is the pitch.

3. 3

   Quantify the opportunity

   Frame the revenue math: "A growing share of commercial research now starts in AI engines. Your brand isn't in those answers for X, Y, Z queries, and [competitor] is."

4. 4

   Present the service

   Offer a one-off audit as the entry point. Low risk for the client, high value for you. And it always surfaces enough findings to justify a retainer.

5. 5

   Close with a next step

   Book the audit in the same call. With LLM Metrix, you can deliver a full AI visibility audit within 24–48 hours of domain setup.

The Delivery Workflow

With LLM Metrix, you can go from client brief to first deliverable in under 48 hours. Here's the repeatable workflow.

1. 1

   Onboard the client domain in LLM Metrix

   Add domain, target keywords, and up to 20 competitors. First scan results within 24 hours.

2. 2

   Run the initial visibility scan

   Export the visibility score, citation source report, and competitor benchmarking as the audit baseline.

3. 3

   Build the GEO recommendations roadmap

   Use LLM Metrix recommendations to create a prioritised content and technical backlog. This becomes your retainer scope.

4. 4

   Set up monthly white-label reporting

   Configure the report with your agency branding, pin it to the month’s final scan, and schedule automatic delivery to the client each month, or share the live link and print a branded PDF ahead of each review call.

5. 5

   Track progress and prove ROI

   Month-over-month visibility score trends are your proof of work. Export the trend chart for each client review.

Your Agency Toolkit in LLM Metrix

LLM Metrix was built for exactly this workflow: multi-client management, white-label reporting, and plans sized by client count that make solo and growing agencies alike profitable.

• Scale by client count: Agency covers 100 client domains and 10 seats, with 100 tracked prompts refreshed daily
• White-label report pages with your agency branding, printable to PDF
• Multi-client workspace: all clients in one sidebar
• Team permissions: invite teammates as admin, member, or viewer, and transfer ownership whenever you need to
• Automated weekly digests for your team, plus per-client white-label report links you can email to each client