One number for your
AI visibility.

You present marketing results monthly and need AI visibility expressed the way the rest of the pack is, one figure, one direction, one line.

• The score trend plots one point per completed scan, oldest first, ready to lift into the board pack.
• Competitor scans read back score-for-score, so the number arrives with context rather than alone.
• Token-gated report links put the trend in front of people who will never log in.
• The print view renders the scan as a branded document with the headline figures on it.

1. 01Run a scan so the trend line has its first point.
2. 02Open Reports and lift the score chart into the board pack.
3. 03Send non-login readers the token-gated link instead of screenshots.

Metrics this role tracks: Visibility score · Share of voice · Mention rate

You run GEO improvements in sprints and need a defensible before-and-after reading rather than an impression.

• Read the score across the scans either side of each change, and expect movement on the engines’ refresh timescale, not on your deploy.
• Rule out measurement confounders first, a scan that delivered fewer engines or prompts moves the line on its own.
• Recommendations from the same scan arrive tagged critical through low, sorted by that tag, each carrying the finding behind it.
• Generated artefacts, an llms.txt file, schema JSON-LD, a content brief, come off the recommendation board with copy and download.

1. 01Work the critical-tier rows on the recommendation board.
2. 02Generate the content brief from a content-gap row and ship it.
3. 03Compare the score across the scans either side of the deploy before claiming the delta.

Metrics this role tracks: Visibility score · Mention rate · Average position

You are up against named rivals and judge every metric by relative position rather than absolutes.

• Scan a competitor as a first-class subject and read their score against yours on identical prompts.
• Share of voice per engine shows which engines favour whom in the scan you open.
• Each tracked rival’s share of voice is a line over time, so a squeeze builds visibly before the score absorbs it.
• Once five paid workspaces in your industry and region opt in, the dashboard card ranks you among them as a percentile with a peer count.

1. 01Add the category leader on the Competitors page and scan them as a subject.
2. 02Read their score against yours on the identical prompt set.
3. 03Watch each rival’s share-of-voice line build over the first few scans.

Metrics this role tracks: Visibility score · Share of voice · Mention rate

You have been burned by opaque vendor scores before and need to rebuild the figure yourself before anyone else sees it.

• The formula is short and published: mention rate at half weight, placement at about a third, sentiment the remainder, combined per delivered-answer counts.
• Errored answers are excluded from every term, so an outage cannot masquerade as a score drop.
• Alert thresholds are editable in Settings → Notifications, so what counts as a move is your decision, not ours.
• The scan on screen exports to CSV or JSON when the spreadsheet is the deliverable.

1. 01Rebuild the figure by hand from the published weights on one delivered scan.
2. 02Set your own move threshold in Settings → Notifications.
3. 03Export the scan to CSV or JSON and check the arithmetic offline.

Metrics this role tracks: Visibility score · Mention rate · Average position · Sentiment score

You report across a portfolio of brands and need a single like-for-like AI figure in every review, whatever the client sells.

• The same formula computes every client’s score from their own delivered answers, so the numbers are comparable across decks rather than re-derived per account.
• A token-gated report link per client puts the reading in front of them without buying a seat or mixing accounts.
• Scan a client competitor as a subject and the deck carries context, the score beside the rivals they actually name.
• Print any client’s scan as a branded document when the deliverable leaves the screen.

1. 01Give each client its own project so scores never blend.
2. 02Share each client’s token-gated link from the Reports page after the monthly scan.
3. 03Benchmark each brand against its named rival before the review call.

Metrics this role tracks: Visibility score · Share of voice · Mention rate · Sentiment score