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Knowledge Base
Everything you need to know about AI visibility, AEO, GEO, and optimizing your brand for AI engines.
Popular Articles
View allWhat is AEO (Answer Engine Optimization)?
Answer Engine Optimization is the practice of optimizing content to appear in AI-generated answers. Learn the fundamentals, how it works, and why it matters for your brand.
9 min readWhat is GEO (Generative Engine Optimization)?
Generative Engine Optimization improves how AI chatbots and large language models understand, represent, and recommend your brand. Learn the core principles and tactics.
9 min readAEO vs SEO: Key Differences Explained
While SEO focuses on ranking in search results, AEO targets AI-generated answers. Learn how they complement each other and why you need both.
10 min readUnderstanding Your Visibility Score
The visibility score is a 0-100 metric that quantifies your brand presence across AI engines. Learn how it is calculated and what influences it.
4 min readHow AI Search Engines Actually Work
Before optimizing for AI engines, you need to understand how they work. This article explains the full pipeline — from user query to generated answer — in plain language.
7 min readWhat RAG Means for Your Brand
Retrieval-Augmented Generation is the mechanism that makes your web content directly citable by AI engines. Understanding it unlocks the most actionable side of AEO strategy.
6 min readHow ChatGPT, Perplexity, Claude, and Gemini Differ
Each AI engine has different training data, retrieval, citation style, and recommendation tendencies. Here's what each one means for your AI visibility strategy.
8 min readHow to Write Content That AI Engines Actually Cite
Writing for AI citation takes a different approach than SEO — clear claims, direct structure, and the factual density that RAG systems retrieve and quote.
8 min readHow to Audit Your AI Visibility from Scratch
Before you can improve your brand's presence in AI answers, you need a baseline. This step-by-step audit covers every major AI engine and surfaces your gaps.
9 min readThe Complete AEO & GEO Terminology Guide
A reference guide to the terms, acronyms, and concepts of Answer Engine and Generative Engine Optimization — from AEO and GEO to RAG, LLMO, and E-E-A-T.
10 min readAI Search Metrics Terminology: What Every Number Means
A plain-language guide to every AI visibility metric — citation rate, share of voice, visibility score, mention rate, position drift — and what each one means.
8 min readThe AEO Audit Checklist (Copy & Use)
A practical, copy-and-use checklist for auditing your brand's AI visibility — covering presence, accuracy, technical readiness, content, and authority.
7 min readGEO vs AEO vs SEO: The Complete Comparison
GEO, AEO, and SEO are related but distinct disciplines. This guide defines each, shows how they overlap, and explains how to invest across all three.
9 min readHow Do I Get Cited by AI?
Being cited by AI engines is one of the most valuable AEO outcomes. Learn the concrete steps that make your content the source AI engines quote.
7 min readHow to Build an AEO Strategy (Step by Step)
A repeatable framework for building an Answer Engine Optimization strategy — from auditing your baseline to prioritizing content, executing, and measuring results.
10 min readOptimizing for ChatGPT
ChatGPT is the world's most-used answer engine, blending trained knowledge with live web search. Learn how it represents brands and how to improve what it says.
9 min readOptimizing for Google AI Overviews & AI Mode
Google AI Overviews and AI Mode now sit above the traditional blue links for billions of searches. Learn how Google sources these answers and how to earn a place in them.
9 min readOptimizing for Perplexity
Perplexity is a citation-first answer engine that retrieves and links sources on almost every query. Learn how it picks sources and how to become one of them.
8 min readWhat is llms.txt and How to Use It
llms.txt is a proposed standard that gives AI systems a clean, curated map of your most important content. Learn what it is, what goes in it, and how to publish one.
7 min readGlossary of Terms
Quick definitions for AEO, GEO, and AI visibility terminology
Answer Engine Optimization — The practice of optimizing content to appear prominently in AI-generated answers and responses.
Answer EngineAn AI system that generates direct answers to user queries rather than returning a list of links. Examples: ChatGPT, Claude, Perplexity, Gemini.
Brand SentimentThe overall tone (positive, neutral, negative) with which AI engines discuss your brand in their responses.
CitationA reference to an external source that an AI engine includes in its response, either as an inline link, footnote, or attribution.
Domain AuthorityA metric of your website's overall trustworthiness and credibility based on backlink profile, age, and content quality — influences AI visibility.
E-A-TExpertise, Authoritativeness, Trustworthiness — Google's quality framework that also strongly influences how AI systems evaluate and cite content.
First MentionWhen your brand is the first one named in an AI response — the most valuable position for visibility and recall.
GEOGenerative Engine Optimization — Strategies for improving brand visibility and representation in generative AI systems like ChatGPT, Claude, and Gemini.
How AI Visibility Works
User Query
User asks a question to an AI engine like ChatGPT or Perplexity
AI Processing
The AI retrieves relevant information and generates a response
Brand Mention
Your brand may be mentioned, cited, or recommended in the answer
Visibility Impact
Position, sentiment, and frequency determine your visibility score