Knowledge Base
Everything you need to know about AI visibility, AEO, GEO, and optimizing your brand for AI engines.
Popular Articles
View allWhat is AEO (Answer Engine Optimization)?
Answer Engine Optimization is the practice of optimizing content to appear in AI-generated answers. Learn the fundamentals and why it matters for your brand.
5 min readWhat is GEO (Generative Engine Optimization)?
Generative Engine Optimization focuses on improving brand visibility in AI chatbots and generative search results. Understand the key differences from traditional SEO.
6 min readAEO vs SEO: Key Differences Explained
While SEO focuses on ranking in search results, AEO targets AI-generated answers. Learn how they complement each other and why you need both.
8 min readUnderstanding Your Visibility Score
The visibility score is a 0-100 metric that quantifies your brand presence across AI engines. Learn how it is calculated and what influences it.
4 min readGlossary of Terms
Quick definitions for AEO, GEO, and AI visibility terminology
Answer Engine Optimization — The practice of optimizing content to appear prominently in AI-generated answers and responses.
Answer EngineAn AI system that generates direct answers to user queries rather than returning a list of links. Examples: ChatGPT, Claude, Perplexity, Gemini.
Brand SentimentThe overall tone (positive, neutral, negative) with which AI engines discuss your brand in their responses.
CitationA reference to an external source that an AI engine includes in its response, either as an inline link, footnote, or attribution.
Domain AuthorityA metric of your website's overall trustworthiness and credibility based on backlink profile, age, and content quality — influences AI visibility.
E-A-TExpertise, Authoritativeness, Trustworthiness — Google's quality framework that also strongly influences how AI systems evaluate and cite content.
First MentionWhen your brand is the first one named in an AI response — the most valuable position for visibility and recall.
GEOGenerative Engine Optimization — Strategies for improving brand visibility and representation in generative AI systems like ChatGPT, Claude, and Gemini.
How AI Visibility Works
User Query
User asks a question to an AI engine like ChatGPT or Perplexity
AI Processing
The AI retrieves relevant information and generates a response
Brand Mention
Your brand may be mentioned, cited, or recommended in the answer
Visibility Impact
Position, sentiment, and frequency determine your visibility score