Insights on AI Visibility
Guides, product updates, and research on how brands win in AI-powered search.
What Is AEO? A Plain-English Guide to Answer Engine Optimization
Answer Engine Optimization is the practice of making your brand the answer AI systems give when users ask questions. Here's what that means in practice and why it matters more than traditional SEO today.
How Notion Grew Its AI Visibility Score by 34 Points in 90 Days
We analyzed how Notion systematically improved its brand presence across major AI engines using structured content, citation building, and proactive monitoring.
Perplexity's Citation Patterns in 2026: What We Learned from 1M Queries
After analyzing over a million Perplexity responses, we found clear patterns in how it selects sources and ranks brands. Here are the five biggest takeaways for marketers.
The Complete Guide to Optimizing Your Content for ChatGPT
ChatGPT now drives more brand discovery queries than Google in several verticals. This guide breaks down exactly how to structure your content so ChatGPT surfaces your brand first.
New: Competitor Benchmarking Is Now in All Plans
You can now track up to 10 competitors on every plan and see head-to-head share-of-voice comparisons across all AI engines. Here's how to get the most out of it.
Your Brand Looks Different to AI in the UK vs the US — Here's Why
Regional training data differences mean AI engines paint very different pictures of your brand depending on where a user is located. We mapped the gaps and what you can do about them.
Linear's Approach to AI Visibility: Staying Ahead of the Category
Linear became the default answer to 'best project management tool for engineers' across multiple AI engines. We break down the content and positioning strategy that got them there.
Why We Built LLM Metrix
AI is becoming the new front page of the internet, but most marketing teams have no idea how their brand shows up there. Here's the problem we set out to solve — and how we're solving it.
New: Real-Time Slack Alerts for Visibility Changes
Get notified in Slack the moment your visibility score drops, a competitor overtakes you, or a new engine starts mentioning your brand. Setup takes under two minutes.
How Claude and ChatGPT Represent Brands Differently
Claude tends to be more measured and precise; ChatGPT more expansive. These differences have real implications for how you write content intended to influence AI responses.
The Citation Authority Playbook: How to Get AI to Cite Your Brand
Being cited by AI engines isn't luck — it's the result of a deliberate content strategy. This playbook covers structured data, authority signals, and the distribution tactics that actually work.