New: automated hallucination alerts are live. Learn more →
Insights on AI Visibility
Guides, product updates, and research on how brands win in AI-powered search.
A 90-Day AEO Roadmap for Teams Starting from Zero
If your brand is absent from AI answers and you don't know where to begin, this 90-day plan takes you from baseline audit to measurable visibility gains — one focused step at a time.
AEO Isn't a Channel — It's a Layer Over Every Channel
Teams keep trying to slot AI visibility next to SEO, social, and email as one more channel to manage. That framing misses what's actually happening: AI is becoming the layer through which people discover everything.
The AI Visibility Metrics That Actually Matter
Mention rate, citation rate, share of voice, share of model — AEO has its own vocabulary of metrics. Here's what each one measures, when to use it, and how they fit together.
Why 'Best X' Queries Are the New Homepage
The most valuable real estate in AI search isn't your homepage — it's the answer to 'best [your category].' Here's why category queries decide who wins, and how to compete for them.
Model Updates Are the New Algorithm Updates
SEO teams spent two decades reacting to Google algorithm updates. In the AI era, the equivalent shake-up is a new model release — and it can change how your brand is described overnight.
Original Research Is the Highest-ROI AEO Play
If you do one thing to earn AI citations, make it original data. Here's why proprietary research outperforms every other content type in AI answers — and how to produce it without a research team.
The Rebrand Problem: Why AI Still Calls You by Your Old Name
You changed your name, updated your site, and announced it everywhere. Months later, ChatGPT still uses the old name. Here's why rebrands are uniquely hard in AI search — and how to fix it.
Where AI Actually Looks: A Channel-by-Channel Guide to AI Visibility
AI engines don't read your website in a vacuum. They synthesize from Reddit, Wikipedia, YouTube, review sites, and the press. Here's how each source shapes whether your brand gets recommended.
Which AI Engines Should Your Brand Prioritize?
You can't optimize for every AI engine at once. ChatGPT, Gemini, Perplexity, Claude, and AI Overviews each reach different users and work differently. Here's how to decide where to focus.
Introducing Multi-Engine Visibility Scoring
We rebuilt our scoring engine from scratch to give you a single, unified visibility score that reflects your brand's presence across ChatGPT, Claude, Gemini, Perplexity, and more.
What Is AEO? A Plain-English Guide to Answer Engine Optimization
Answer Engine Optimization is the practice of making your brand the answer AI systems give when users ask questions. Here's what that means in practice and why it matters more than traditional SEO today.
The Complete Guide to Optimizing Your Content for ChatGPT
ChatGPT now drives more brand discovery queries than Google in several verticals. This guide breaks down exactly how to structure your content so ChatGPT surfaces your brand first.
New: Competitor Benchmarking Is Now in All Plans
You can now track up to 10 competitors on every plan and see head-to-head share-of-voice comparisons across all AI engines. Here's how to get the most out of it.
Why We Built LLM Metrix
AI is becoming the new front page of the internet, but most marketing teams have no idea how their brand shows up there. Here's the problem we set out to solve — and how we're solving it.
New: Real-Time Email Alerts for AI Visibility Changes
Get notified by email the moment your visibility score drops, a competitor overtakes you, or a new engine starts mentioning your brand.
How Claude and ChatGPT Represent Brands Differently
Claude tends to be more measured and precise; ChatGPT more expansive. These differences have real implications for how you write content intended to influence AI responses.
The Citation Authority Playbook: How to Get AI to Cite Your Brand
Being cited by AI engines isn't luck — it's the result of a deliberate content strategy. This playbook covers structured data, authority signals, and the distribution tactics that actually work.