An AI citation is a source link an engine includes when it mentions your brand in an answer. Being named without being cited means the engine knows you but sent the reader elsewhere; being cited sends actual referral traffic.

It asks AI engines which sources they rely on for a query about your domain and records the domains cited, so you can see whether your site is in the citation set. The full platform tracks citations continuously across every engine and query you monitor.

Publish content that leads with a direct answer, use numbers and specific facts, structure pages with clear headings, and keep them crawlable and fresh. The knowledge base has a full guide to writing for AI citation.

Retrieval-first engines like Perplexity cite sources on nearly every answer. Grounded sessions of ChatGPT, Gemini and Grok return links too. The full platform surfaces citations per engine so you can see where the links come from.