Search + AI · Gap analysis

Where Google and the
AI engines disagree.

One view joins your Search Console queries to the prompts we scan, and reports the two places the surfaces contradict each other — plus, deliberately, everywhere the data cannot support a conclusion at all.

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Coverage18 search queries have no matching tracked prompt, so no AI engine has been asked about them. 6 AI-mentioned prompts have no matching Search Console query — Google withholds low-volume terms, so that is missing data rather than a missing ranking.

Why it matters

Built to move your AI visibility from invisible to inevitable.

Ranked but not cited

Queries where you sit on Google's first page and not one engine we asked mentioned you. Ordered by impressions, so the biggest audience seeing a page AI won't cite comes first.

Cited but not ranking

The mirror image: prompts where engines do mention you, against a matched query Google ranks you outside the top ten for. Ordered by deepest position — the widest gap between the two surfaces.

Coverage, never invented findings

A query with no matching prompt is not "AI ignores you" — nobody asked. An AI-mentioned prompt with no matching query is not "you don't rank" — Google withholds low-volume terms. Both are counted and shown as coverage.

A match you can audit

A query matches a prompt only when every significant token of the query appears in the prompt. Each row shows the prompt it matched, so you can judge the join rather than trust it.

URL-level gap on grounded scans

When engines return real cited links, the comparison sharpens from query text to actual pages. When they don't, it reports nothing at all rather than calling every ranking page uncited.

Needs both halves of the platform

First-party Google measurement on one side, multi-engine AI scans on the other. Neither dataset can produce this view alone, which is why it lives here and not in Search Console.

Who it's for

A daily edge for the teams shaping AI answers.

SEO leads

Find the page-one rankings that earn you nothing in AI answers — the pages where classic SEO already did its job and the AI surface has not caught up.

Content strategists

Prioritise briefs against real disagreement instead of intuition, with the matched query and prompt shown on every row so the brief can cite its own evidence.

Agencies

Show a client something their existing Search Console tab cannot: where Google and the answer engines tell different stories about the same brand.

FAQ

Questions, answered.

What do I need before this view works?

Two things: a connected Search Console property, and at least one completed scan on the project. With no scanned prompts there is nothing to join Google's queries against, so the panel asks you to run a scan rather than showing an empty comparison.

How much Google history does the comparison have on day one?

About 90 days. The join runs on query-level rows (and, for the page-level view, page-level rows), and those are the shorter of the two backfill windows a first sync pulls — roughly 90 days, against roughly 16 months for the daily totals behind the trend chart. So the trend chart on Search Performance goes back further than this comparison does; both then extend day by day. The most recent two days are never present either, because that is Search Console's own reporting lag.

How is a search query matched to a scanned prompt?

Every significant token of the query must appear in the prompt — punctuation stripped, common question words removed. Containment runs from query to prompt, not the reverse, because queries are terse and prompts are full questions; requiring the prompt's words to appear in the query would match almost nothing. A query made only of common words matches nothing at all.

Why won't it tell me AI is ignoring a query I rank for?

Because in most of those cases we have no evidence. If a query matched none of your scanned prompts, no engine was ever asked about it, and reporting silence as a finding would be a confident claim built on absent data. Those queries are counted and surfaced as coverage so you can go and track a prompt for them.

Why is the page-level comparison empty for my project?

The URL-level view only works on grounded scans. Without search grounding an engine names your domain in prose rather than linking a page, so no citation carries a URL and there is nothing to match Search Console pages against. Rather than report every ranking page as uncited, it reports nothing and says why.

Do www and trailing-slash differences create fake gaps?

No. Before comparing, both sides are reduced to a comparable form — scheme and www dropped, query string and fragment discarded, trailing slash normalised — so the same page arriving in two shapes is still one page.

Keep exploring

Related features

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Citation Intelligence

Discover which pages and sources AI engines are citing in answers about your space — and what to do about it.

Search Performance

Google Search Console clicks, impressions and impression-weighted position, with query coverage stated rather than hidden. Available on every plan.

AI Traffic

Which AI crawlers read your site and which AI answers send visitors back — with reverse-DNS verification so a spoofed user agent never counts.

What's changed— recent releases that touch this feature

v0.0.9

Measured Status, Readable Charts & Polite Crawling

v0.0.11

Ownership Transfer & Scoped API Keys

v0.0.13

Independent Status Page & Live Health Badge

v0.0.2

Workspace Roles

Key concepts— terminology used in this feature

Deep Research AI Referral Traffic Citation Citation Diversity Citation Rate Citation Velocity Content Velocity E-E-A-T

In depth— analysis and real-world examples

Original Research Is the Highest-ROI AEO Play

If you do one thing to earn AI citations, make it original data. Here's the mechanism behind why proprietary research travels further than any other content type, what the evidence actually supports, and how to produce it without a research team.

8 min read

What PR Teams Get Wrong About AI Visibility

Coverage is not citation, and the gap between them is where PR measurement breaks down in AI search. A placement in a tier-one outlet can shape every answer about your brand — or none of them — and the metrics PR already reports cannot tell you which.

8 min read

How We Measure AI Visibility

Our methodology in full: which engines we query, what counts as a citation, how grounding changes the meaning of a result, and the specific places we return 'we cannot tell you' rather than a plausible number.

9 min read

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Search + AI · Gap analysis

Where Google and the
AI engines disagree.

Start for free Read the guide

Free forever plan — no card required

app.llmmetrix.com/dashboard/search

Illustrative

Ranked but not cited

crm for startups

matched: What is the best CRM for startups?

#3.2

14.2K impr.

crm pricing comparison

matched: How much does a CRM cost?

#6.8

5.1K impr.

Cited but not ranking

Which CRM integrates with Slack?

matched: crm slack integration

#34

5/7 engines

Best CRM for remote teams?

matched: crm remote teams

#21

3/7 engines

Why it matters