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Learning paths

Where do you want to start?

AI search is changing how brands get discovered. Pick the guide that fits where you're coming from — we'll handle the rest.

8 guides available

  1. 01
    New to AI SearchBeginnerNo experience needed

    Start From Zero

    A complete beginner's guide to understanding AI search, why your brand needs to be visible in it, and exactly what to do first. No jargon, no technical background required.

    ~20 minBegin
  2. 02
    SEO ProfessionalIntermediateSEO background

    Migrate Your Skills

    Everything you know about search optimization still matters — but AI engines play by different rules. This guide bridges the gap so you can get up to speed fast.

    ~15 minBegin
  3. 03
    Founder / ExecutiveStrategicDecision-maker

    The Business Case

    40%+ of commercial searches now happen through AI engines. Here's what that means for your revenue, your competitive position, and what to do about it in the next 90 days.

    ~12 minBegin
  4. 04
    Content MarketerContent strategyAEO structure

    Write for AI Citation

    You're already creating the right content — it just needs the right structure. This guide shows you exactly how to format, frame, and publish content that AI engines select as a citation source.

    ~18 minBegin
  5. 05
    DeveloperTechnicalCode examples

    The Technical Setup

    llm.txt, structured data, entity disambiguation, and the crawl signals that determine whether AI engines understand your site. A code-first guide for engineers implementing AI visibility.

    ~25 minBegin
  6. 06
    Marketing ManagerStrategicMarketing leadership

    The Strategic Overview

    How AI visibility fits your channel mix, which KPIs replace organic click metrics, how to brief your team, and how to build the case for budget. The strategic view, without the jargon.

    ~15 minBegin
  7. 07
    Agency OwnerAgencyService delivery

    AI Visibility as a Service

    How to package AI visibility into a client-facing service, price it, present it, and deliver it at scale across your client roster. The playbook for agencies adding GEO to their offering.

    ~20 minBegin
  8. 08
    E-Commerce ManagerE-CommerceProduct discovery

    AI Product Discovery

    AI engines are replacing search as the way customers discover products. This guide shows you how product-level AI visibility works, what signals drive recommendations, and your first 30 days of action.

    ~16 minBegin

Not sure which fits you?