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AI Visibility, From Scratch
A complete beginner's guide to understanding AI search, why your brand needs to be visible in it, and exactly what to do first. No jargon, no technical background required.
Search Has Changed. Here's What That Means.
Five years ago, if someone searched for "best CRM software" they'd see 10 blue links and scroll until they found a trusted review. Today, AI engines like ChatGPT, Perplexity, and Gemini generate a direct answer: "The top CRM for small teams is Salesforce, followed by HubSpot..."
Your brand either gets named in that answer — or it doesn't exist to that user.
Returns a list of links ranked by relevance. User clicks through to find their answer.
Generates one confident answer that names specific brands. No scrolling required.
Why Your Brand Needs to Be Visible in AI Answers
AI search isn't a niche trend — it's already the primary way millions of people research buying decisions. Here's what that means in numbers.
of B2B searches now happen through AI engines
higher purchase intent from AI-referred visitors
second page — AI gives one answer, no page 2
Key Terms You Need to Know
The field has a lot of acronyms. Here are the six you'll encounter most — explained without the jargon. Each links to a full definition in our Glossary.
Optimizing your content so AI generators include and cite your brand in their answers.
Making your content the best answer to questions users ask AI search engines.
When an AI engine links to your page as the source for a claim in its answer.
A single number (0–100) representing how often and prominently your brand appears in AI answers.
When an AI makes up facts about your brand that aren't true — a real risk you need to monitor.
The AI technology powering ChatGPT, Claude, Gemini, and Perplexity that generates text answers.
Your Dashboard, Explained Simply
LLM Metrix tracks your brand's presence across all major AI engines in one place. Here's what each section does — click any to see the full feature page.
Visibility Score
A single 0–100 number showing how present your brand is across AI engines. Think of it like domain authority, but for AI search.
Citation Intelligence
Shows which of your pages AI engines are linking to when they mention your brand — so you know what content is working.
Competitor Benchmarking
Side-by-side comparison of your AI visibility vs. competitors. See exactly where you're winning and where you're losing.
GEO Recommendations
AI-generated action items — specific changes to make to your content, structured data, and site to improve your score.
Your First 5 Steps
You now understand the landscape. Here are five concrete actions to take this week — ordered by impact.
Run your free visibility scan
See how your brand currently appears across ChatGPT, Perplexity, Gemini, and Claude in under 2 minutes.
Identify your gap vs. competitors
Check how often your top 3 competitors get mentioned when AI engines answer relevant questions.
Grade your top landing page
Run your homepage through the AEO Content Grader to find out how AI-readable your content is.
Generate your llm.txt file
Create a machine-readable guide to your brand that AI crawlers can understand and use as context.
Set up your first alert
Get notified whenever a competitor surges in AI visibility or your score drops — before it hurts.