Team @ LLM Metrix

14 articles published

We research and write about AI brand visibility, generative engine optimization (GEO), answer engine optimization (AEO), and how brands can measure and improve their presence across ChatGPT, Perplexity, Gemini, Claude, and the rest of the AI search landscape.

All articles

The 5 Brand Safety Incident Patterns We See Most Often — and What Causes Each One

After reviewing thousands of AI brand safety alerts across hundreds of brands, we've found that most incidents fall into five repeatable patterns. Here's what triggers each one and what actually fixes it.

2026-06-08 · 10 min read

What 50,000 Competitive AI Queries Taught Us About Who Actually Wins Brand Visibility

We analyzed head-to-head brand visibility data across 50,000 tracked queries and dozens of competitive categories. The results upend some common assumptions about what makes a brand win in AI.

2026-06-06 · 11 min read

Introducing Multi-Engine Visibility Scoring

We rebuilt our scoring engine from scratch to give you a single, unified visibility score that reflects your brand's presence across ChatGPT, Claude, Gemini, Perplexity, and more — all in real time.

2026-06-04 · 4 min read

What Is AEO? A Plain-English Guide to Answer Engine Optimization

Answer Engine Optimization is the practice of making your brand the answer AI systems give when users ask questions. Here's what that means in practice and why it matters more than traditional SEO today.

2026-05-28 · 8 min read

How Notion Grew Its AI Visibility Score by 34 Points in 90 Days

We analyzed how Notion systematically improved its brand presence across major AI engines using structured content, citation building, and proactive monitoring.

2026-05-20 · 10 min read

Perplexity's Citation Patterns in 2026: What We Learned from 1M Queries

After analyzing over a million Perplexity responses, we found clear patterns in how it selects sources and ranks brands. Here are the five biggest takeaways for marketers.

2026-05-14 · 12 min read

The Complete Guide to Optimizing Your Content for ChatGPT

ChatGPT now drives more brand discovery queries than Google in several verticals. This guide breaks down exactly how to structure your content so ChatGPT surfaces your brand first.

2026-05-07 · 11 min read

New: Competitor Benchmarking Is Now in All Plans

You can now track up to 10 competitors on every plan and see head-to-head share-of-voice comparisons across all AI engines. Here's how to get the most out of it.

2026-04-29 · 3 min read

Your Brand Looks Different to AI in the UK vs the US — Here's Why

Regional training data differences mean AI engines paint very different pictures of your brand depending on where a user is located. We mapped the gaps and what you can do about them.

2026-04-22 · 9 min read

Linear's Approach to AI Visibility: Staying Ahead of the Category

Linear became the default answer to 'best project management tool for engineers' across multiple AI engines. We break down the content and positioning strategy that got them there.

2026-04-15 · 8 min read

Why We Built LLM Metrix

AI is becoming the new front page of the internet, but most marketing teams have no idea how their brand shows up there. Here's the problem we set out to solve — and how we're solving it.

2026-04-01 · 5 min read

New: Real-Time Slack Alerts for Visibility Changes

Get notified in Slack the moment your visibility score drops, a competitor overtakes you, or a new engine starts mentioning your brand. Setup takes under two minutes.

2026-03-25 · 2 min read

How Claude and ChatGPT Represent Brands Differently

Claude tends to be more measured and precise; ChatGPT more expansive. These differences have real implications for how you write content intended to influence AI responses.

2026-03-18 · 7 min read

The Citation Authority Playbook: How to Get AI to Cite Your Brand

Being cited by AI engines isn't luck — it's the result of a deliberate content strategy. This playbook covers structured data, authority signals, and the distribution tactics that actually work.

2026-03-10 · 13 min read