Understanding Your Visibility Score

Understanding Your Visibility Score

Your visibility score is a comprehensive metric that quantifies how prominently your brand appears across AI engines.

How the Score is Calculated

The visibility score (0–100) is calculated based on several factors:

1. Mention Frequency (30%)

   • How often AI engines mention your brand
   • Weighted by query relevance

2. Mention Position (25%)

   • First mention: Highest weight
   • Prominent mention: Medium weight
   • Listed mention: Lower weight

3. Sentiment Analysis (20%)

   • Positive mentions boost your score
   • Negative mentions reduce it
   • Neutral mentions have minimal impact

4. Citation Quality (15%)

   • Direct citations to your content
   • Accuracy of information presented

5. Engine Coverage (10%)

   • Presence across multiple AI engines
   • Consistency of representation

Score Ranges

Score	Rating	Description
80–100	Excellent	Strong AI presence, frequently mentioned
60–79	Good	Solid visibility with room for improvement
40–59	Average	Moderate presence, needs optimization
20–39	Low	Limited visibility, significant work needed
0–19	Critical	Almost no AI presence

Improving Your Score

To improve your visibility score:

1. Create high-quality, authoritative content
2. Ensure consistent brand messaging across platforms
3. Build citations from reputable sources
4. Monitor and address negative mentions
5. Optimize for AI engine preferences

Tracking Changes

Your dashboard shows daily, weekly, and monthly score changes. Set up alerts to be notified of significant shifts.