Brand Safety Monitoring Setup
Protect your brand reputation by monitoring how AI engines discuss sensitive topics.
Why Brand Safety Matters
AI engines can:
- Associate your brand with unrelated controversies
- Spread outdated or incorrect information
- Make unfavorable comparisons
- Amplify negative content
Setting Up Brand Safety Monitoring
Step 1: Define Sensitive Topics
Identify topics you want to monitor:
- Controversies in your industry
- Competitor-related issues
- Regulatory concerns
- Common misconceptions
Step 2: Configure Keywords
Add keywords to your brand safety watchlist:
- Negative terms (“lawsuit”, “scandal”)
- Competitor names
- Industry-specific concerns
Step 3: Set Alert Thresholds
Configure when to be notified:
- Any negative mention
- Sentiment below threshold
- Specific keyword matches
Response Protocol
When a brand safety alert triggers:
-
Assess Severity — Is the information accurate? How widely is it spreading? What’s the potential impact?
-
Document the Issue — Screenshot the AI response. Note the query that triggered it. Record which AI engines are affected.
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Take Action — Update your authoritative content. Address misinformation at source. Consider PR response if needed.
Prevention Strategies
- Maintain accurate, up-to-date content
- Address negative reviews professionally
- Build strong positive content base
- Monitor regularly, not just reactively
Dashboard Features
Use the Brand Safety tab to:
- View safety score over time
- See flagged mentions
- Track resolution status
- Export reports